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Mother and daughter holding each other at the beach

Marketing & developing Skåne

Business Region Skåne is working to increase Skåne's attractiveness by attracting more visitors, events, meetings, companies and film productions to our landscape.



Number 67

Size of workforce

Number of employees in Business Region Skåne Group including subsidiaries.


Number 33

Increasing nights in hotels

According to statistics from SCB, the number of guest nights in hotels in Skåne has increased by 33 percent between 2008 and 2017. International tourism from India and China is increasing most

Billion SEK

Number 2

The value of 400 recruited events

Event in Skåne, together with partners, has recruited a total of 400 events and meetings to Skåne, resulting in a tourist economic value of more than SEK 2 billion in the region.

Million USD

Number 20

Investment in a Skåne factory

Invest in Skåne contributed to the US Johnson & Johnson Group deciding to invest 20 million USD in an expansion of the subsidiary McNeil's plant in Helsingborg.